Hands-on marketing partnership
Snowboard Zezula: growing an international e-commerce business since 2008
2008 – present
Digital marketing strategy, performance advertising, analytics and technical infrastructure, supporting long-term international growth.
A business partnership
Our partnership with Snowboard Zezula goes far beyond managing advertising campaigns. Over the years, we've helped develop its e-commerce platform, expand into new European markets and build a stronger brand.
Today, our work spans digital marketing strategy, performance advertising, analytics and technical infrastructure. We focus on long-term business growth rather than optimizing individual channels in isolation.
About Snowboard Zezula
Snowboard Zezula started selling boards from a small garage shop in 1996. Since then, it has grown into a major retailer of snowboarding, skateboarding, longboarding, wakeboarding and other action-sports equipment, as well as cycling gear. Its customers shop both at its flagship store in Brno and through its multilingual online store.
How the partnership developed
2008 — We began contributing to e-commerce development.
2011 — We took on PPC and SEO management.
2012 — We launched a new online store built by igloonet.
2017 — Snowboard Zezula expanded into Poland. Our marketing responsibilities grew to include email marketing and automation alongside management of around ten advertising channels.
2022 — We introduced TikTok Ads and Google Analytics 4 (GA4).
2024 — We added a data warehouse to support the partnership's analytics work.
Performance marketing
We manage paid search and paid social campaigns, comparison-shopping channels, product feeds and email marketing automation. The work includes Google Ads, Seznam Sklik, Facebook Ads, TikTok Ads and Mailkit, with the mix guided by business goals in each market.
Marketing analytics and optimization
We support measurement through Google Analytics 4, Google Tag Manager, consent management and advertising cost imports. Website analysis, UX and SEO recommendations help the team make informed decisions about the online store and its marketing.
E-commerce infrastructure
We have supported online store development alongside the marketing partnership. Our colleagues at igloonet.hosting built a private cloud and manage the Linux servers that support the business.
A partnership built on trust
“I'm happy that our collaboration has been built on mutual trust and a friendly relationship over all these years. We meet at events, celebrate at Christmas parties, and even our strategy and planning meetings include a few good stories.” — Klaudie Semelová, marketing specialist and project lead, igloonet
What I like about igloonet is the combination of professionalism and an informal, friendly approach. To be honest, you've taken a huge weight off our shoulders.
Martin ZezulaManaging director, Snowboard ZezulaMore work
Other published references
Kiwi.com
Customer acquisition economics, incrementality experiments and marketing mentoring for Kiwi.com's in-house teams.
Read the story
Mixit
A BigQuery data warehouse with reusable data models, a semantic layer and a data catalog, giving people and AI a shared understanding of company data.
Read the story
Royal Canin
Centralized product information, automated partner feeds and simpler B2B ordering, reducing manual work for Royal Canin and its business customers.
Read the storyLet’s find the useful part
What is worth engineering in your business?
Start with a free conversation with Adam. Bring a business problem, a hunch or a workflow that ought to work better.