Automating product data and B2B ordering for Royal Canin

Royal Canin distributes premium pet food through online retailers, specialist stores, veterinary clinics and breeders. Keeping product information consistent and up to date across these partners was a challenge. Updates required significant manual work, increasing costs and making it harder for partners to present products accurately.

We built a centralized B2B application for product details and images, with inventory information imported from Royal Canin's internal systems. The data can then be distributed to partners through machine-readable feeds, reducing the need for manual updates.

Royal Canin can publish product information for individual markets through a simple template. Partners receive feeds in formats including XML, CSV and XLS, ready for use in their own systems.

We added bulk ordering through partners' own interfaces or an Excel file, reducing the need to enter orders manually.

We also introduced a repeat-order feature, allowing business customers to reorder previously purchased products without creating a new order from scratch.

The system reduced call center costs by 35% and increased orders from business customers by 10%. Automating order processing also freed up staff to focus on service offers and customer care.

The application won best project in the internal Make the Difference awards across the Mars Incorporated portfolio. The award covered the six-country CNE cluster and recognized the best project from the preceding two-year period.